Why Your Restaurant Should Hire A Professional Social Media Agency
You may or may not be aware that an alarming number of restaurants fail in a very short period of time. There are a number of reasons why this happens, but it’s fair to say that poor service and marketing are very near the top of the list. There is a lot of competition out there, and it’s easy to get lost of forgotten if you can’t get your message out to the masses. Social media is the easiest way to do that, but if you don’t really know the ins and outs of what makes a successful social media campaign, you will essentially be wasting your time. Here are just a few of the things that a professional social media agency can do to help your restaurant.
Generate Buzz – Many restaurant owners make the mistake of waiting until they open for business before they get started with social media. You should want people knocking down your doors from day 1, and that means generating buzz. A good social media agency will get things started early, posting pictures of the restaurant in development, as well as posting updates about menu’s and more.
Create a Loyal Following – People who love an establishment will go out of their way to talk about that place any chance they get. A professionally created social media campaign will be put together in a way that engages the customer, and makes them feel as though they are part of the fabric of the restaurant. Keep the followers happy, and they will reward your restaurant with repeat business and positive word of mouth.
Put Out Fires – It is impossible to make everyone happy in any type of business, but in the restaurant industry, a few bad apples can spoil the whole place. People love to take to sites like Yelp and other social media outlets to talk about their dining experience. Unless you stay on top of those comments, they can rage out of control. A professional social media agency can respond to negative comments in a way that is courteous and professional, and which may well make the unhappy person give your establishment another chance. Other users will see this, and will immediately view your restaurant as a place that cares about its customers.
Put A Face to Your Name – Unless you are opening a little mom and pop style place where you are serving every day, the average customer is likely to view your restaurant as a faceless identity. A professional social media campaign can help humanize your restaurant, making it feel inviting at the same time. It also gives a hint as to the kind of warm service that people can expect to receive when they do visit. That is something that is priceless.
You should not look at the hiring of a professional social media agency as an expense, but rather as an investment. The average diner will now routinely research a restaurant online before they decide to visit, and a poor social media presence could mean that they never grace the doors of your establishment.