How Theme Parks Are Using Social Media to Attract Customers
The number of people using social media sites has long since crossed the 1 billion mark, and businesses of all kinds are realizing that they can help their bottom line by connecting and engaging with as many as those people as humanly possible. The theme park industry is one that has become very creative in their use of social media, with some even going as far as to make the visitors part of the attractions. There are some ingenious things being done out there, and its social media that is sitting that the heart of many of the biggest marketing strategies.
The one thing that theme parks across the world did when smartphones and other mobile devices started to become popular was to improve the level of Wi-Fi in their parks. People love to take photos and share everything they do, and making it as easy as possible for them to do so is how it all starts. People posting pictures at theme parks is a great advertisement for the park, but they also know that they can go a little further to really encourage people to share.
A few years back, Disney launched a social media campaign called “Let The Memories Begin,” where they asked park visitors to share pictures via a number of different social media sites. When darkness fell across the Disney parks, they would then project the shared images against a number of different backdrops within their parks. Not only did people get to share their favorite memories from their visit to the theme park, they also got the chance to become part of the attractions.
If you have ever been to a theme park, then you have probably already been on a ride where your picture was taken at some point during the ride. Instead of just offering hard copies of the photographs like they have always done, theme parks now let people share those pictures instantly via social media. Some are even creating apps that create check-in points at certain areas of the park. Checking in there gets the user a badge that can be collected and shared via social media. This encourages visitors to share information about the park and what it has to offer, whilst also making the task of doing so fun.
It is estimated that as many as 80% of people who walk into a theme park on any given day are carrying some type of mobile device. These people want access to information, and parks now employ a full-time social media staff to answer questions and supply information about what’s going on in the park that day. Everything from ride closures to the weather are shared, and oftentimes a particular hashtag is used so that any and all questions will go directly to the social media staff. Keeping the customer updated and aware of everything going on helps keep the customer happy, and also makes them more likely to return and give positive word of mouth after their visit is over.