Should I Hire Someone To Do Social Media For My Business?
Take a look around at any given time and you will be sure to see countless people with their heads down looking at some sort of mobile device. The vast majority of the population is now connected to the internet in one way or another, and you can bet that most of those people are on social media. Businesses ae aware of this trend, and they also know that they must have a social media presence of some sort of they want to be considered relevant to the average consumer. The questions businesses have to ask is just how big their presence should be, and should they hire someone to look after it?
There is no easy answer here, as it really does depend on the individual business. Yes, every single company needs to be on social media, but do they have to be on every site and positing on a regular schedule? For those that stick to the basics like putting up a couple of posts on Facebook or Twitter every day, their social media campaigns are probably something that can be managed in-house, but that all changes if social media is a major player in the marketing of said business. That is when the decision about a full-time social media person or agency comes into play.
Hiring an in-house social media expert may seem like the best idea, but expert is something of a relative term. You are probably going to have a very hard time finding a single person who has a vast knowledge of all areas of social media, and that may mean that some crucial elements of you campaigns end up not being as good as they should be. The smarter move here may be to go with an agency, as it usually ends up being the cheaper alternative, plus you also get the peace of mind of knowing that they have employees skilled in all facets of social media. You are essentially getting several experts at one low price.
You always have the option of looking at what you already have before making the decision of which way to go. It may well be that you have a couple of employees with social media knowledge who can handle the daily needs of your business. What you then have to do is list the areas that are lacking, but which are considered crucial to your social media marketing blueprint. You can then look at agencies who offer the services that you are in need of, and have them take care of those areas. You might be able to save a little bit of money while still having all your bases covered.
It’s still a good idea to talk to the social media professionals beforehand, as they can help you establish a plan of action that will best suit the specific needs of your business. Once you have that information in hand, it becomes easier to decide which path to follow in terms of hiring social media experts.